High Rollers Dispensary
Visual Identity - Personal Project - 2023
I wanted to create a full branding project from ideation to creation. I felt like there was no better way to keep me motivated than to do it on a product I use daily.
This is High Rollers Dispensary.
Project Brief:
Objective:
To create visually appealing graphic design that embodies that identity of High Rollers, a new cannabis club and dispensary.
Target Audience:
Adults 21 and over, who are cannabis enthusiasts and are looking for a safe environment to purchase and enjoy cannabis products with like-minded individuals.
Deliverables:
Branding guidelines that outline the usage of the logo, fonts, icons and color scheme.
Product packaging design in various formats.
Signage design in various formats.
Social media graphic in various formats.
Color Scheme
The main goal for the color palette was to evoke the natural hues associated with marijuana, complemented by understated accents of color. It felt like the orange and yellow could bring some energy and catch the viewers attention.
